Product Rationale

This product is designed to enrich the users experience when it comes to working their muscles. It is mainly designed for woman who want an alternative to the usual bulky,  masculine and sometimes intimidating looking weights that are commonly found in most gyms. Its sleek lines and curves gives the product more of a feminine shape, but the bulging ends is suggestive of biceps which the user may want to achieve. In its stationary position the product looks to be more of sculpture than a dumb-bell which allows the user to house it somewhere in the home where it will remind them they should work out more often. It’s shiny chrome finish gives the cast iron and steel material a modern and clean look.

The handle of the dumb bell is ergonomic allowing the user to feel like it is an extension of one’s hand. The curved “S” shape not only gives the product a sexy line but its function is to help stop slippage of the weight as you do with conventional dumb bells while the straight narrow middle prevents confusion on where or how the product should be held.

 The chosen material for the product is cast iron and steel. The lighter weights are a little more hollowed out in the centre, and as you get heavier weights it is filled in more with cast iron. The range of dumb bells starts from 1kg up to 7kg. The shape begins to distort thereafter and if the target market is for women, there really isn’t a need to produce heavier weights.

I believe I have answered the brief in that the  product evokes feelings of pleasure while detracting from fact that you should work out, it instead invites you to pick it up. While the use of elements and principles of design satisfy the visceral, behavioural and reflective emotions.